It’s not easy to stand out from the billions of websites online, but it’s definitely possible! Here are 7 to know before building your own business website!
In just the past decade, the number of business websites on the Internet increased from 255 million to 1.83 billion. That’s a whopping 717% increase, and this number continues to grow at an especially fast rate! Today, the saturated Internet makes it difficult to stand out in your industry.
Difficult, but definitely not impossible!
While tons of businesses already took the leap online, not so many realize the difference a good website makes. Sometimes, knowing where to start is the first step to success. In this article, we’re not just going to convince you why you have to get a website for your business. Instead, we’re going to share tips on how to get your website from a C to a solid A+.
Ready to scale your business through your website?
Here’s what you need for a website your customers will surely love:
Essentials for Your Website
1. A good domain name
A domain name is your own online address. It’s what you type on the URL bar right after www. Because you’re purchasing the rights to the domain name, no one else can share it with you. It’s like having your own virtual shop.
So what makes a good domain name?
The shorter and more memorable, the better! A good rule of thumb is to keep your domain name under 15 characters. However, keep the name unique so it does not get lost and forgotten among the sea of generic domain names. Avoid hyphens and quirky spellings (unless it’s your actual brand name).
Choosing the right domain name for your business is essential because that’s where your customers find you. This is a long-term commitment so you might want to consider spending more time brainstorming for your domain name because it could hurt your brand and ranking if you decide later on that you want to switch to a different one.
Finally, don’t spend too much time thinking about it. One of the problems in choosing a domain name is having limited choices now that the Internet is saturated with so many websites. You don’t want somebody else to take that domain name you’ve been thinking about for a while!
Here are some great domain registrars where you can purchase your own domain name:
2. Clear description of your business
Let your customer know who you are and what you do. On average, a site visitor spends only 15 seconds browsing a page. Unless they already know your brand and have intentionally typed in your domain name, your visitor is going to leave if they don’t see what it is you actually offer. No one wants dissatisfied visitors!
To give your visitors a clear description of your business, state your name, products, and/or services right on your home page. These details would keep them browsing, and they don’t have to spend time wondering what your business is about.
3. Strong, professional branding
Branding is how your business appears to other people. It’s your business’ personality. Logos are usually what business-owners think when they talk about branding, but it’s actually more than that! Branding could be established through font styles, colors, and even language.
Your website should reflect your branding.
To understand how to project your business as a brand, think about your target audience and speak to them through your branding elements. Is your business targeted to mothers? Then use terms they usually hear and use and give examples they can relate to. Are you speaking to people who want to transition to a healthy diet? Use symbols they recognize, and be consistent so that your visitors can recognize you no matter which online platform you go to.
4. Regular compelling content
Search engines love fresh and valuable content. If you want to be ranked higher in search engines, give your visitors something to see. Creating valuable content makes your customers want to visit your website more, and it builds your authority in your industry.
Your content can come in several forms such as articles, blog posts, and even videos. If you’re not sure what content to produce, consider what subjects are relevant to your target audience, and what kind of information they might find helpful.
5. Strong Calls to Action
Don’t let your customer guess where they could purchase your product or where your Call to Action button is. Show them right away!
Calls to Action are essential to your business website because they provide direction to your audience. Did you know that most people click out of a web page if they don’t see any call to action? Whether you want them to contact you or read the next article, calls to action persuade your visitor to do something.
Deliver a strong call to action with the right placement, design, and words.
About 57% of internet users say “they don’t recommend a business with a poorly designed website on mobile.” No one wants to wait for a page to load on their mobile gadgets!
These days, most people browse the internet with their phone. According to statistics, “Mobile accounts for approximately half of web traffic worldwide.” With the continuously increasing number of mobile users, having a mobile-friendly website will give your audience more reason to visit your website repeatedly.
7. Google Analytics
To know if your website is receiving enough traffic, Google Analytics helps you track your website visitors — where the traffic is coming from and whether they have taken any action in your website.
Think of Google Analytics as your intel. It gives you data on how you can optimise your content by breaking down page views and basic data like age, gender, interest, device, and even location. The best thing about this tool is that it’s free!
To take with you..
It’s one thing to bring visitors to your website, it’s another to make them want to stay or visit again. This is why understanding how to create a visitor-friendly website should be a priority. Stop making your website an online business card, because it isn’t!
Think of a business website as part of your store where customers visit to purchase or transact. Although the Internet has become saturated by businesses and e-commerce websites over the years, it still remains to be the fastest way to increase brand awareness and engagement.
If you’re thinking about building the website that your growing business deserves, we wrote an article about which website builder to choose for your business.